Verona DUC - Identity and Innovation: A Plan to Promote the Commercial and Culinary Excellence of Local Tradition

PROJECT FUNDED BY THE VENETO ERDF 2021-2027 PROGRAM

Specific Objective 1.3

Strengthening the sustainable growth and competitiveness of SMEs and job creation in SMEs, including through productive investments (ERDF)

Action 1.3.7

Supporting the competitiveness of the commercial system and enhancing commercial districts

The project was designed to develop the commercial offerings of micro and small commercial enterprises by improving the connection between commercial offerings and Verona’s local identity, consolidating and improving service standards—in part through planned business investments— develop the commercial offering by consolidating and improving high service standards in terms of retail innovation, ecological transition, digital transition, and urban regeneration; and foster a culture of quality in Verona’s commercial offering by engaging with personnel working in the sector, as well as entrepreneurs and aspiring entrepreneurs.

The project was funded in the amount of €150,906.71.